As a writer, you’re probably seeking more exposure for your work. What if I told you there was a website where you could publish your writing and tap into a potential audience of 30,000 people per month?
Enter Medium. A blogging and publishing platform developed by Twitter co-founder Evan Williams, it’s a fantastic place to share new articles or republish old blog posts and reach more readers.
However, there are several steps you need to take in order to get your writing in front of Medium’s audience. When I first tried posting on Medium back in March 2016, my posts received very little views and interaction. Feeling discouraged, I stopped posting.
But in November a friend encouraged me to try posting again. One of her posts had gone viral on the platform and brought her several hundred new email subscribers. She advised that I try submitting to Medium publications. These publications are like magazines that exist inside the Medium platform and curate articles around specific topics.
I followed my friend’s advice, and the results were amazing. My Medium following grew from around 200 people to 1,800. Three of my posts ended up becoming trending articles in a publication and as of today have received over twenty-five thousand views. Another was featured on the Medium homepage.
Best of all, Medium drove traffic back to my website. Over the past three months, 550+ new subscribers have joined my email list with most of those subscribers coming directly from Medium.
Today, I’m going to share with you how to set up an account and all of the strategies I’ve used to turn Medium readers into subscribers.
How to Get Started on Medium
Step 1 – Set up a Medium Account
To get started on Medium, you’ll first need to create an account.
You can sign-up with your email address or with a Twitter, Facebook, or Google account. I recommend signing up with your Twitter account if you have one. Any of your Twitter followers who are also on Medium will automatically appear as Medium followers too.
Medium will also ask you to select your interests and will suggest people for you to follow. Make sure to pick the topics that you will be writing about. Medium will display articles related to those topics in your homepage feed, and you’ll be able to see the types of articles that are performing well.
Step 2 – Edit Your Profile
Now it’s time to edit your profile. (Click on the avatar at the top right-hand corner of the page to find your profile. Choose “profile” from the drop-down menu.)
Here’s a screenshot of my current profile:
Use a photo of yourself for the profile picture. This will give your account more authority and establish trust with your readers. I recommend uploading the same photo that you use on your other social media accounts so your followers will immediately recognize you if they follow you elsewhere on the web.
Finally, make sure to include a prominent link to your website or to your email list sign-up form.
Step 3 – Write Your First Story
To start writing your first post, you can click on “Write a Story” in the menu bar or choose “New Story” from the drop-down menu.
If you’re republishing a post from your blog, just copy and paste it and make the necessary formatting edits.
Alternatively, you have the option to import a post directly from your blog. However, I’ve had problems in the past where a post I imported displayed the date I first published it on the blog and not on Medium. This meant that it did not show up as a new story in readers’ feeds. I recommend just creating a new story and copying and pasting your blog post into the Medium editor.
The title, subtitle, and lead picture are extremely important for getting people to click on your article.
A constant stream of articles floods readers’ homepage feeds. The only way yours will stand out is if the title and picture catch readers’ eyes. For example, here’s how one of my posts would show up on a reader’s homepage:
The picture makes the story stand out, the title is intriguing, and the subtitle further explains what the title is about without giving too much away.
I’ve tried not including subtitles on posts, but I’ve found that the articles usually do not perform as well.
Read my post here for tips on how to write compelling headlines and more suggestions on how to format the body of your Medium post. You can find free stock photos to use as lead pictures at Pixabay and Unsplash.