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If you are a ravenous book reader, you may be able to turn your passion for the written word (and your love of sharing your opinion) into a rewarding book review blog. Not only do book review bloggers get the satisfaction of reading and critiquing, they also often score free books from writers and publishers who want to generate some book review blogger buzz. Here’s what Web Design Relief wants you to know about how to start a book review blog!
How To Start Your Own Book Review Blog
Pinpoint a genre/readership. Although your reading tastes may run the gamut from quiet literary fiction to noisy international espionage thrillers, you may want to focus your book review blog on one specific genre. When you focus clearly on a particular target audience, you’ll have a better chance of connecting effectively with that specific readership.
Sharpen your hook. There are a lot of book review blogs out there. What makes yours stand out? Now is the time to think about how you might distinguish your blog from others.
- Do you want to write a “shock jock” style book review blog that invites controversy by both delighting and enraging readers? Are you willing to risk being alienated by certain writers or book review-seeking publishers by having an in-your-face style that cuts to the heart of reader concerns?
- Or do you prefer a milder, more moderate approach that focuses on the positive, supporting the authors who inspire you while choosing not to devote attention to those books that don’t spark your interest?
Find your voice as a blogger. The tone and style of your book reviews will help define your future readership. If you are reviewing books that have an academic or literary focus, you may be able to get away with writing long, formal, winding sentences in your book reviews. But keep in mind that the most popular bloggers often embrace a witty, chatty, casual style, because the way people read using a computer or mobile device is different from how they read print. Learn more: Author Website Copy: Five Essential Tips For Writing Web Text.
Establish a format for your book reviews. The traditional publishing industry format for book reviews includes dedicating the majority of the review to the facts of the book in question (story/content/synopsis/background). Only in the last few sentences, would you share your personal opinion and include both strengths and weaknesses of the book.
But you don’t have to stick to the traditional style of writing book reviews. As a blogger, you can take creative liberties with your book reviews. You may decide that the bulk of your review should focus on opinion, with only a few sentences dedicated to summary of the book itself.
Develop a book ranking scale. Another thing to consider is how you will rate or rank the books on your book review blog. You can use a traditional five-star system, or you can develop your own rating guide—using anything from emojis to color schemes. You may want to link each of your book reviews to an explanation of your personal book ranking system so that readers who are new to your blog can understand it.
Focus on value. Whatever the format/style/voice you choose for your book reviews, keep in mind that the most successful book reviews are those that are practical and helpful to readers who are trying to decide whether to read or buy a given book. Readers who are looking for the next great addition to their TBR list may not want to waste their time reading a lengthy diatribe about a book you consider a “don’t buy.” They might prefer to spend their time learning about a book they will actually want to read.
Select which books you will review. Your choice of book titles to review will say a lot about who you are as a blogger and what you value as a reader. Will you choose to join the conversation by reviewing nationally released, buzzworthy books that are already being discussed all over the Internet? Or will you focus on hidden gems from independent presses?
Keep reviews short, memorable, and quotable. Book readers want you to cut to the chase and let them know what makes a particular book a great read. Witty insights, pithy phrases, and unique perspectives can make your book reviews memorable. Plus, authors who are happy with your turn of phrase might just feature your book review quote and URL on the cover of their next book release—which will help spread the word about your book blogging efforts!
Reach out. Book bloggers rarely succeed by writing in a vacuum. To generate an audience and increase the likelihood that writers and publishers will send free books your way, you’ll need to do some marketing. Here are a few ideas:
- Connect with other book bloggers
- Reach out to writing groups to invite book submissions
- Cross-promote with other bloggers
- Host book giveaway contests
- Feature writer interviews/Q&As/guest bloggers
- Integrate your book reviews with social media feeds
Final Thoughts: Are You A Book Reviewer? Or A Writer?
If you are active in the creative writing community as an author, you may want to be aware of how your book reviews will be received within the community of your peers. What you write today about a given author’s book could affect you tomorrow if you sit down at a luncheon and an author you once lambasted is seated right beside you. Also, if you come down hard on a particular publisher’s title in a way that makes a big splash, that publisher might not be particularly receptive when it’s time for you to pitch your own book for publication.
Your words have power—as both a book lover and an author, you’ll have to make decisions about your priorities and values if you decide to start a book review blog. Learn more about what it means to be an author who also writes book reviews.
Question: What most influences your decision to buy a book?