By now most authors know the importance of choosing great keywords on Amazon, but Amazon’s categories are equally important. Choosing the right categories can boost your exposure. And exposure drives book sales.
So, while it’s good to spend a lot of time focusing on keywords, you should also focus on finding narrow categories on Amazon. The reason to look narrow is this: categories with fewer books have lower competition for the #1 spot. And the top ten is a great place to hit, not only because it creates more visibility for your book, but Amazon’s algorithms kick in as you start to spike within categories.
The BIG Secret about Amazon Categories
When speaking to a contact at Amazon recently, she told me they had rolled out ten categories for each book. Which means that instead of just two categories, you can have up to ten for each of your titles. Why is this good? Well, the more categories your book has, the more places it will show up. And because you have more flexibility now, you can pick some super niche categories, along with less niche ones. This is especially good in markets where there aren’t a ton of niches. Business books often sit in this segment. Having more categories levels the playing field a bit more.
How to Choose the Right Categories
First, when I talk about Amazon categories (and in previous posts I’ve done for this blog), you’ve probably noticed that I always refer to the eBook side of Amazon. This is because the categories on the eBook side are more creative because there are more of them.
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Can anyone sing it well? How do you feel about standing for it? If you could write a new anthem, what would your lyrics say? Is a professional ball game a suitable venue for the national anthem, or are we just asking for trouble playing it in a sports arena?
For your weekend inspiration:
Love ’em or hate ’em? Do you consider tomatoes and corn vegetables? If you were making vegetable soup from scratch, what would you be sure to include?