In 2016 I published at least one post on ARHtistic License every day.
I’m not bragging. I’m just saying it’s doable.
Is it necessary to post every day? No.
Then why do it?
- Because I’d like to reward my loyal followers by giving them something new to see every time they show up.
- Because meeting a daily deadline documents an established consistency.
- Because posting everyday has made me a content-generating ninja.
- Because I want my blog to stand out. (Most of the blogs I love and follow regularly—see “Blogs I recommend” in the right-hand sidebar—post new articles daily.)
Isn’t it time consuming? Yes, but you can learn to work efficiently.
Steps to daily posting:
- Determine the purpose of your blog. The innovators who invented the web log (blog is a contraction of those two words) in the early days of the internet conceived it as an online diary. However, bloggers soon realized that the medium has limitless potential. It can be used to transmit ideas, information, and opinions. It can also be used to sell stuff. In my case, I use ARHtistic License to connect with other creative people. Also, I’m hoping to establish a following of readers who enjoy my writing and might want to buy my future books.
design by Kristin Gallant
Choose a theme. What is an area that interests you, that you wouldn’t mind working on to achieve a degree of expertise? Although you can post about anything you want, even if it doesn’t apply to the theme, having a focus will help “brand” your blog, and can attract the readers you’re hoping to reach. ARHtistic License’s theme is the arts and the creative process.
- Create an editorial calendar. Here is the first secret to daily posting: not every post needs to be a major undertaking. A post can be 10 words—or 2000. 500 words is a good length—quickly readable, and long enough to achieve some depth. Occasionally a topic might call for 1000 words, but online attention spans are short, so don’t make long posts a habit. That said, how many major posts a week do you want to write? For ARHtistic License, it’s two. That keeps me challenged, but leaves me a little bit of time to work on my book projects.
On other days, I post a photograph I’ve taken, or a quote, or a meme, or a video. Many other bloggers are happy to share their work as a guest post if you give them proper credit and include a link back to their site (check with them to make sure). If you can’t reach the author, most bloggers appreciate links to their work being included in your related posts, or in round-up articles.
Here is the editorial calendar for ARHtistic License:
Sunday—Weekly feature: From the Creator’s Heart (a scripture quote); also, a snippet of my work in progress for Weekend Writing Warriors.
Monday—Weekly feature: Monday Morning Wisdom (a quote, usually relating to the arts or the creative process)
Tuesday—my first major article of the week
Wordless Wednesday—a photograph
Thursday—Video of the Week; also, a guest post
Friday—Weekly feature: In the Meme Time (it used to be one I found on social media; now, I usually make my own); Weekly feature: Creative Juice, a round-up of interesting articles about the arts and creativity I found online
Saturday—my second major article of the week.
You know those calendars businesses or charities give you? Devote one to your blog. (If you don’t have one, buy one, or google printable calendars and print one.) Use it to keep track of what you’ve already written and scheduled for your blog. It will help you quickly see what you still need, and help you plan your writing time wisely.
- Work ahead. This is the second secret to successfully posting every day. It takes a lot of pressure off you if you don’t have to come up with something for the next day. I try to work a month ahead. For example, I started this article on December 28, 2016.
And those little quickie features, like photos and memes and quotes—I create those posts as soon as I come across them, and schedule them for a future date (you can do that on WordPress; I don’t know about the other platforms). I also save links to articles I read online that I like, and then I use those for guest posts and round-up articles.
I actually already have some posts scheduled for every month in 2017…
So, you see, using these strategies, you really can post on your blog every day without losing your sanity.
What do you think? How often do you currently post? Are you satisfied with that frequency, or do you want to ramp it up a little? Share your thoughts in the comments below.