I’ve spoken to quite a few authors with regards to their marketing strategy and they’ve asked me whether they should have a Facebook page. They’ve also asked about different types of Facebook pages and whether it’s worth having one for a book. Now a lot of people will give you different advice on the subject, after all we are human. So today I’m going to give you my advice.
If you’re serious about your writing career then the simple answer is yes. If you would like a more complicated answer, then here’s why…
Facebook is great for:
Facebook is an invaluable tool for any author whether they’re starting out in their career or already established. It’s a place to join forums and connect with other writers, receive support and motivation, keep themselves on track and share their life. It’s also fantastic for showcasing yourself and who you are. We’re all unique and readers often love discovering the personality behind the books they love.
My general consensus for this is a no. As much as some authors don’t feel comfortable being in the limelight themselves, or don’t feel comfortable being more personal with strangers, I feel that creating a Facebook page for a book is a wrong turn:
Don’t get me wrong, I’m not saying don’t do it but these are the sort of things you need to be considering. And if you have a loveable children’s book, then maybe a page for the book is a better idea. It’s entirely your own decision.
Let’s say you’re using Facebook as an author (and not a book) just to simplify matters. What sort of things are you really going to be posting? Here are a few ideas:
That’s quite a lot of content there already. My strategy tends to look a little like this:
This isn’t necessarily set in stone, in fact I like to keep it a little loose. That way I can catch different people at different times of the day with different types of content and avoid boring individual people. Considering the number of ‘hide content’s that I’ve received, I’d say this is a successful method.
Using a Facebook page is a sure-fire way of boosting your readership. It helps to create an awareness of who you are but more importantly, it helps you identify yourself as an author and think about the outward online presence you have. But don’t take it too seriously, have a little fun with it…