More Sunday Trees.
More Sunday Trees.
Along the canal in my neighborhood.
More Sculpture Saturday.
I’ve now experienced everything.
Last week I was bullied by a bird.
I was minding my own business, walking Ralph, when a bird started trash-talking me. I tried whistling at her, but that just made her hopping mad. I continued on my way—and she dive-bombed me!
From the marking on her wings, I guessed she must be a mockingbird. (Thank you, Hunger Games movies, for giving me that bird-identification frame of reference.) I know birds can get aggressively protective of their nests when they have little ones, but there are lots of trees in my neighborhood, and I have no idea which one she calls home.
On the way back from our walk, we navigated the entire cul-de-sac. Bad idea. Mrs. Bird snuck behind me and whomped me on the back. (All right, she weighs two ounces, but I felt that!)
Every day for an entire week, that birdie terrorized me. I tried talking tough to her (“Don’t you dare bother me!”), I shook my keys at her, I wore a floppy hat. Nothing stopped her from swooping at me from behind.
There were two mornings when my plans included doing yardwork. I couldn’t—I was too afraid.
I haven’t seen her this week. Maybe her eggs hatched and she’s busy feeding her babies? Maybe her babies died because she spent so much time chasing me that the babies starved? I don’t know what changed. It’s a mystery of life.
Creativity and beauty in spades:
Rather than relying on overused marketing concepts, your author website should be designed with one goal in mind: to connect with the right audience for your work. At Web Design Relief, we know that once you’ve determined who your real-life readers are, you can then offer better, more targeted content. Don’t be afraid to share your personality with website visitors—they want to know more about the real-life YOU! (Discover your web personality here.) Sharing some personal details can help readers form a bond with you and keep them coming back for the long term.
Tell Your Story
Your author website is the best place to showcase your books, poetry, and short stories. But don’t stop there! When you also share personal moments, thoughts, and inspiration on your website (and your blog), visitors will see you more as an actual living, breathing person and less as an anonymous face on a book cover. Sharing personal anecdotes is one of the best ways to build your personal brand, create a following, and increase book sales!
Update Your Headshot
Standard headshots are often…well, standard! There is nothing wrong with a headshot that shows you in business casual wear in front of a plain background. But this is your author website, not your LinkedIn profile shot. Post a fun headshot, or even a series of photos that captures your personality. Website visitors will want to see your playful side, not just the let’s-get-down-to-business side. Help your audience connect with you on a personal level. If you write horror stories or serious nonfiction, you might want to choose a headshot that reflects your genre. But you can still crack a smile in another photo to show the person behind the pen (or behind the vampire fangs, if that’s the case).
Uncomfortable in front of the camera? Well, say cheese, because we’ve got you covered with Headshot 101.
Integrate Social Media
Do you often find yourself tweeting, scrolling through Facebook, or uploading your new selfie or food photo on Instagram? Odds are, your followers do this too! Integrate your social media into your author website through widgets and live feeds so that visitors can learn more about the real you and share your posts—helping to expand your reach with more opportunities to market your writing.
Share A Video
Clearly, your author website visitors love to read. But if you have a video camera, a GoPro, or a smartphone, you can also share a video on your website. This can be a vlog or welcome video, a guide to your writing process, a tour of your writing space, a reading of your favorite passage, and more. Your audience will feel more allied with you if they have a face and a voice to put with your words!
Write A Dear Reader Letter
If your website comes across as too generic or just the opposite, too over-marketed, maybe a Dear Reader letter is just what you need. This welcome letter can be the place to share insight into your writing process and/or what’s going on in your life in a personal, relatable way. For more tips on writing a letter that stands out, check out the anatomy of the Dear Reader Letter.
Don’t Overdo It
While sharing personal stories and information can be a great way to connect with your audience, don’t put every aspect of your life on display. It’s always best to keep your website tasteful and secure, and your identity safe. Here’s how to steer clear of getting too personal:
Final Thoughts On Appealing To Your Audience With Real-Life Elements
Sharing some parts of your life with your audience is great! It shows that you are willing to connect with them as real-life people, not just as unknown readers or potential sales. Author website visitors prefer author websites that aren’t heavy-handed with marketing buttons and purchase links. Be smart about what you share with your visitors—but don’t be afraid to have a little fun either!
Question: Which personal aspect of your favorite author’s website do you most like?
More Flower of the Day.
More Flowers of the Day.